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Great Platform & Easy to Use!
July 25, 2017

Great Platform & Easy to Use!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment
  • Product Recommendations
  • Product Badging

Overall Satisfaction with Monetate

We use monetate in our ecommerce department. We have 2 main users who work hand in hand to improve our website and test different experiences and creative across our site. It addresses multiple business problems, from checkout to search, to product recommendations.
  • The platform itself is extremely easy to use.
  • Weekly calls with support.
  • Ideas on how to improve and test are always welcome.
  • Reporting is a little difficult.
  • There has been quite a lot of changes with employees coming in and out of play.
  • Bounce rate has decreased.
Setup is simple for A/B testing and finding out results is simple. Analytics are right in front of you and it is easy to see how the test has impacted different metrics of your site.
There are so many different ways in which you can segment or target users of your site. From age to income to location there are so many ways to separate users. A lot of times you don't think to segment by these types of users but it makes sense in a lot of messaging.
Majority Fit is a great way to test something and then have the winner become a higher percentage of the experiment. The only thing I would change with this is the reporting. I find it a little confusing to read the analytics and see how it has changed over time.
Monetate's analytics and reporting is done well but sometimes I find myself confused with what I should be looking at in reports. Sometimes what I am looking for might not be available in the reporting.
Monetate is well suited if you need a quick fix/change to your website. Also if you want to test different aspects of your site it is super simple to set up a test and see the results come through. It will show when your test has reached significance and different metrics for that test.