1. Home
  2. Ecommerce Personalization Software
  3. Monetate Reviews
  4. User Review of Monetate
Very Solid Testing Platform
August 04, 2017

Very Solid Testing Platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment
  • Product Recommendations
  • Product Badging
  • Open-Time Email

Overall Satisfaction with Monetate

We have several users in the Ecommerce department who use Monetate daily to address muliple areas of need. On the marketing side, the email modules gives us the flexibility to message customers differently based on their location and past interactions with our site. We update promotional messaging both on site and in emails (even after they have been received by customers) or include countdown timers to increase urgency. We test extensively using both A/B and majority fit testing. Where Montate has perhaps proved most valuable is a means of updating HTML on the fly without having to involve developers.
  • Testing
  • Personalization
  • Custom coding
  • Product recommendations
  • Positive ROI
  • Enhanced Site Flexibility
  • Enhanced Marketing Efforts
We've never had any problem with the A/B testing aspect of Monetate. It always works great. If there's any negative aspect at all, it's that there are almost too many things that you can test and too many criteria that you can test for. It is a little daunting at first, but works well once you get the hang of it.
We don't run a lot of segmentation or experience targeting on our site. Each of our customers is very unique, and what we really need is a very personalized one to one tool that looks at each visitor and gives them an experience tailored to their unique history with our site. Monetate seems well suited for brands that can segment based on one or two top level criteria.
Majority fit works very well. We love not having to worry that the main result of testing will be to show the "loser" too many times. This lets us test as frequently as we want. We don't have access to the individual fit testing, so I can't review that except to say that I think that it should be included in the regular testing platform and not require an additional purchase.
The analytics and reporting have been very solid. I'm able to find out everything I need quite easily. It's all very clear in terms of assigning confidence to test results so you can understand just how actionable your test really is.
If you're looking for a product for conducting multiple tests on your site, even multi-variable, Monetate is perfect. Majority fit enables you to test without worrying about missing out on sales because you're showing too many of the losing test. It's also ideal for making quick last-second code changes. Just pick an element that you want to change, and you usually can with even just a basic knowledge of coding. If I had to identify a less ideal application, it's as a personalized product recommendation tool. At least in the version we have, Monetate is not great at identifying additional products that a particular visitor is likely to want to purchase.