Very Solid Testing Platform
August 04, 2017

Very Solid Testing Platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment
  • Product Recommendations
  • Product Badging
  • Open-Time Email

Overall Satisfaction with Monetate

We have several users in the Ecommerce department who use Monetate daily to address muliple areas of need. On the marketing side, the email modules gives us the flexibility to message customers differently based on their location and past interactions with our site. We update promotional messaging both on site and in emails (even after they have been received by customers) or include countdown timers to increase urgency. We test extensively using both A/B and majority fit testing. Where Montate has perhaps proved most valuable is a means of updating HTML on the fly without having to involve developers.

Pros

  • Testing
  • Personalization
  • Custom coding

Cons

  • Product recommendations
  • Positive ROI
  • Enhanced Site Flexibility
  • Enhanced Marketing Efforts
If you're looking for a product for conducting multiple tests on your site, even multi-variable, Monetate is perfect. Majority fit enables you to test without worrying about missing out on sales because you're showing too many of the losing test. It's also ideal for making quick last-second code changes. Just pick an element that you want to change, and you usually can with even just a basic knowledge of coding. If I had to identify a less ideal application, it's as a personalized product recommendation tool. At least in the version we have, Monetate is not great at identifying additional products that a particular visitor is likely to want to purchase.

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