Overall Satisfaction with Monetate
Having used Monetate in a previous role, followed by an alternative A/B and personalisation platform, I was so glad to move back to Monetate at my current company. The interface is intuitive. The customer support is fast and friendly, and usually my problem is resolved with the first couple of emails.
Far superior to any other platform I've used in my time as a CRO and UX professional and actually very competitive on price. I wouldn't hesitate to recommend Monetate as my first choice of personalisation and testing platform in a move to a new company that didn't currently utilise testing tools due to how easy it is to become acquainted with the tool. I also remember, at my previous workplace, Monetate were happy to come in and run training sessions which were very valuable. Their conferences and events have also been informative and enlightening, in my experience.
Far superior to any other platform I've used in my time as a CRO and UX professional and actually very competitive on price. I wouldn't hesitate to recommend Monetate as my first choice of personalisation and testing platform in a move to a new company that didn't currently utilise testing tools due to how easy it is to become acquainted with the tool. I also remember, at my previous workplace, Monetate were happy to come in and run training sessions which were very valuable. Their conferences and events have also been informative and enlightening, in my experience.
- Customer service - Their customer service is far better than any of their competitors that I've used in the past. I've had detailed coding help and suggestions to improve experiences within hours of lodging a support ticket.
- Intuitive interface - The action builder is so easy to use, even if you don't have a good grasp on HTML/CSS and makes it possible to get launch experiences quickly which is important in a retail environment where things are so changeable.
- Analytics - The speed at which detailed information comes in about whether an experience is performing is great and the level of detail makes it possible to provide business cases to key project stakeholders efficiently.
- Lack of ability to move experiences to another folder if you're on the main experience page - This has bugged me for ages because we do a lot of experience duplication for different campaigns every month and it would be easier if you could duplicate and move folders on the same page.
- Mass content upload. I may just be missing this feature somewhere but I've never been able to upload more than one piece of content at once and it's quite frustrating.
- More Manchester based events. This one is obviously specific to my location and I understand why London is the hub for events but it would be nice to have more frequent opportunities to liaise with other Monetate users locally.
- Conversion rate increase
- AOV increase, specifically in the case of experiments with exit intent pop-ups and recommended product additions
- Wider acceptance of CRO within the business as important to overall goals