TrustRadius
Great tool - easy to use and powerful outcomes
https://www.trustradius.com/ab-testingMonetateUnspecified8.6122101
Sheryl Newell profile photo
December 20, 2018

Great tool - easy to use and powerful outcomes

Score 9 out of 101
Vetted Review
Verified User
Review Source

Modules Used
Test & Segment, Intelligent Personalization Engine, Product Recommendations, Product Badging

Overall Satisfaction with Monetate

We use Monetate across our 6 websites to personalise and test content/functionality/aesthetics/UX. It has helped us understand what customers respond best to and how to offer the best user experience per the different individuals/segments we can target. It has also helped us when a quick fix is needed and our IT solutions aren't able to turn around with immediate effect.
  • Supportive account team to help us use Monetate to the best of its capabilities
  • Intuitive to use and learn
  • Has a vast array of functionality options to maximise possibilities to test/personalise
  • Monetate-built actions are often locked down so the client user cannot amend to be bespoke for their needs. Therefore any changes wanted require a new Monetate dev ticket. This can be time consuming
  • We have seen positive growth in our two biggest KPIs - Conversion and AOV
We have been able to test appropriately and to high standards - it's a very strong tool. It allows you to build bespoke actions and analytic metrics which is great. It appears to work well across devices so the customer sees a consistent journey when falling into tests.
It's always met our needs. Allows us to create cookie based targeting capabilities and allows the input of our own CRM data.
It's great if you're happy for the exposure to work based on one metric. I believe this is the same restriction on most/all market software options.
There are good analytic options within Monetate, but it's also good how can link up with other third party analysis parties to be able to make the most of their deeper set up. They offer a raw data report called Session Stream on all customer behaviour which when you have the capability to make the most of it, it can be very insightful.
Agile and powerful tool. We have a great working relationship with account team. They listen to requirements and work as best they can to meet them. Monetate can be restrictive but recognise most of the same level other personalisation / testing tools are at this stage in the market. New functionality is released regularly to keep up with market trends