Great tool - easy to use and powerful outcomes
December 20, 2018

Great tool - easy to use and powerful outcomes

Sheryl Newell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment
  • Intelligent Personalization Engine
  • Product Recommendations
  • Product Badging

Overall Satisfaction with Monetate

We use Monetate across our 6 websites to personalise and test content/functionality/aesthetics/UX. It has helped us understand what customers respond best to and how to offer the best user experience per the different individuals/segments we can target. It has also helped us when a quick fix is needed and our IT solutions aren't able to turn around with immediate effect.

Pros

  • Supportive account team to help us use Monetate to the best of its capabilities
  • Intuitive to use and learn
  • Has a vast array of functionality options to maximise possibilities to test/personalise

Cons

  • Monetate-built actions are often locked down so the client user cannot amend to be bespoke for their needs. Therefore any changes wanted require a new Monetate dev ticket. This can be time consuming
  • We have seen positive growth in our two biggest KPIs - Conversion and AOV
Agile and powerful tool. We have a great working relationship with account team. They listen to requirements and work as best they can to meet them. Monetate can be restrictive but recognise most of the same level other personalisation / testing tools are at this stage in the market. New functionality is released regularly to keep up with market trends

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