Great Decision for Marketing Team!
December 20, 2018

Great Decision for Marketing Team!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment
  • Intelligent Personalization Engine
  • Product Badging

Overall Satisfaction with Monetate

We use Monetate primarily in the UX/CX and site merchandising departments, but we've also created experiences for other channels like email marketing, paid search, and display ads. Additionally, we have "fixes" for bugs that aren't able to be immediately addressed by web dev. And finally, we have experiences to address prioritization of new features that are still in the development backlog.
  • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
  • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
  • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
  • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
  • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
  • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
  • We've had great results with our tests! We've seen a solid ROI on most, and we've been able to identify areas we shouldn't be investing resources into.
  • Our teams have really pulled together to come up with ideas and test them. Putting a monetary amount on new features has helped the company understand the value of web dev, CX/UX, and marketing campaigns.
I think they do a great job. I think the analytics have really improved in the last years, and it's wonderful!
It's great, but there was significantly more we need to do pull in offline information than we anticipated. If we did it again, I'd ask more questions and vet that more in the process of deciding which tool to use. I don't think it would have changed my choice because Monetate was the clear front runner, but it would have been nice to know.
I only take off a point because the downloads aren't formatted well. Otherwise it's more than we'd previously had, and much of the metrics are out-of-the-box. I love that!
We were able to connect, and the issues we had in the process were most likely due to our systems and not Monetate-specific.
I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too.
More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.