Item: Monetate
Rating: 9
Author: Brad Ranks

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

After using Monetate for quite some time now, I can safely recommend it for A/B testing as well as a ton of other really cool additional features. It has personalized search, product recommendations, journey analysis and a bunch of other really cool features. Depending on what you implement, there will be a little learning curve, but the team is very dedicated to guiding and hands-on help, throughout the process. It's easy to see the wins and it's hyper fast for putting new marketing in place, with or without a test component. I highly recommend.

Pros and Cons

Pros

Search recommendations
e-commerce product recommendations
A/B testing

Cons

there is a bit of complexity, but with anything robust, there will be.
Interpretation is still in the users hands, so make sure you know the details

Return on Investment

we have seen a sustained amount of growth since implementation & can see where it is coming from
It aids in providing that continuous growth component framework

Post-Sale Experience

I have participated in the meetings with them and they are very hands on.

Key Insights

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

Yes

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

Likelihood to Recommend

The product recommendation engine works exceptionally well. It is something that can be implemented right away, even with its learning component. I would also say that using multiple tests at once, while other things are going on is easier than a lot of other tools out there.

Comments

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Monetate for A/B testing and much much more

Software Version

Modules Used