Student User of NetBase
November 06, 2013
Student User of NetBase
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Insight Composer and Insight Workbench
Overall Satisfaction
- NetBase is very good at catching social media keywords around brands and analyzing them, and classifying them.
- I usually use it to see keyword clouds in Insight Workbench which will include the main reviews from huge customers sets. One example of what I have done is to find attributes associated with the brand Diet Coke. I found that most important words in the cloud are "caffeine", "coke zero", "calories" and "coffee"...
- I really like the "Net Sentiment" timeline, which always gives me information about whether people are discussing specific campaigns over social channels or not. For example, in March 18, 2012, Jean Paul Gaultier designed new Diet Coke’s cans. 16.7% of positive sound bites mentioned Jean Paul. And there was no negative sentiment about this advertisement.
- I like NetBase and really use it a lot. So I think the most important thing is you make sure to define your "key words" and different kinds of filters as accurately as possible.
- The product cannot distinguish brand names from other meanings using the same words. For example, it's very difficult to filter those brands names like Red Bull, Target etc. from regular mentions which have nothing to do with the brand.
- Sometimes I use the data in NetBase to make the "Brand Passion Index" which shows different top brands' "passion" in one specific industry. But each time I have to export the data and analyze it in Excel. I had hoped that NetBase would be able to calculate it and show it to me directly.
- I learned NetBase by myself in the first year of my graduate studies. I get access from my university so I did not pay for it.
- In the beginning, I used it to do my projects and it was really helpful. Then I used it to participate in a competition representing my college and won first prize.
- Overall experiences with NetBase have been fantastic and I think it is a useful tool for monitoring and learning about all your current customers and future customers.