A good base but needs some improvement
December 14, 2021

A good base but needs some improvement

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase Quid

Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research


  • Ability to have different tags/filters already built in the system
  • Ability to share dashboards and set up across teams
  • Emotions monitoring and analysis


  • overall back end of queries is very outdated
  • the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
  • Expensive pricing model, everything is a separate service
  • data sources
  • fast insights derived from data
  • image recognition
  • provided to be useful to help identifying trends and inform marketing strategies
At the time, it proved to be the best choice across all other competitors based on our needs.

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The way the queries can be set up can be improved. The back end is very outdated and at times is not user-friendly. The categorization of publishers also needs to be revised to reduce noise and there must be an easier way to filter and remove certain criteria right away. Too many new services are sold separately from the main social media listening unit. Those are services like topic modeling/AI that are commonly included in other tools (within the same price). Image recognition is ok, but not the top compared to other companies like YouScan and Synthesio.


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