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Great Social Listening Tool
November 08, 2013

Great Social Listening Tool

Jiafeng Li | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

  • When I used Netbase for our campaigns, I found it a very helpful social listening tool. It is very easy to use and helped to provide cool insights about the audience of the brands.
  • The brand analysis was very useful and I especially liked the sentiment part a lot because it was very accurate and very customized for using, I was able to decide what terms to include and what to not include. This is one of the differentiators from other social listening tools that I used.
  • I expect to see Netbase integrate more digital behavior other than only social media. For example, what devices are people using and what segments they are in, etc.
  • It was great for market research and understand the market and the competitors. It helped making right decisions for campaigns.
The social media listening tool that I am currently using is not as good as Netbase. It gives less information and seems to be less accurate.
I will recommend my colleague to use the trial version and to get a feeling how easy and useful it is. Also, I would suggest him taking considerations of the business objectives and decide if Netbase is the right tool for that. I will also ask him to look at the innovation potential of Netbase.