NetBase - solid social insights platform that is improving
Overall Satisfaction with NetBase
NetBase is used widely amongst the analysts, and is very resourceful for many day to day, and longer term strategic projects. I use to it both glean insight on a topic to prepare for new business pitches or help shape content strategy, as well as effectively monitor past or current campaign performance.
Pros
- Trend analysis
- Conversation Volume
- One of the better sentiment analysis tools
Cons
- Sentiment analysis could be improved if possible
- Faster updates with firehose
- Positive impact
- sysmos
Positively- more thorough and dependable
10 - Analytics, account side

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