NetBase does everything we need
August 04, 2015

NetBase does everything we need

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with NetBase

We're an agency with a strong backing in social media and social media analytics. We use NetBase on many client engagements to first decide what issues are relevant to a client, then develop messages that we know will resonate with those they're trying to reach. In some cases, the platform is used as a one-off tool to judge the success of prior campaigns.
  • Scan all available information, not just those that are easily available like social.
  • Create beautiful reports with charts, graphs, and customizable dashboards that can be re-loaded over time or auto-sent to clients.
  • Provide support to existing clients--whenever we need anything, our representative is able to answer at a moments notice.
  • Alert you just how much data you're pulling down, or will pull down if you commit to analyzing a topic.
  • The user interface can be clunky, and sometimes it's confusing to know what filters you've applied over data.
  • There's really no ability to work on a topic with other people. You can share the topic, but the other user is not able to change the search in any way.
2 - I lead the digital department, and there's one person who reports to me. I usually sell the product and structure the query, then the other person can pull reports and analyze the results.
  • The product makes us look smarter as an agency because we truly know what's going in in the social landscape.
  • The product greatly assists with new business because we can sound smart about a client issue even before starting an engagement.
  • It is an expensive tool, and would be hard to justify if we didn't have paying clients who cover the full cost.
  • Sysomos MAP,Brandwatch
From our experience NetBase had the best coverage of all the available information sources out there, which is a big plus when working on public affairs campaigns with issues that are talked about in many different ways. They also put a big premium on natural language processing, which helps to weed out many false mentions and inaccurate sentiment drivers ascribed to particular words or phrases.
Our contract is dependent on the client renewing. However after delivering our first few reports the client has been very happy, and I'm confident they'll commit to another engagement.
They have a confusing way of delineating between the Twitter Decahose and Firehose. You really have to know the difference, and know when it's okay to use scaled data as opposed to the fuil data stream. For some clients this is fine, but many clients don't like the idea that something may not be included.

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