NetBase Stacks Up
August 04, 2015
NetBase Stacks Up
Score 7 out of 10
- Social Listening
Overall Satisfaction with NetBase
NetBase is used by a specific team within a larger department but we service many different areas across the whole organization. It helps us understand guest feedback and make changes based on what we hear online, and we also use it for content optimization, monitoring and crisis management, and understanding our growth segments.
- Word Clouds - helps you understand which topics are popping up
- Author section - helps to find influencers within conversation
- Topic Trends - chart and ability to zoom in helps pinpoint spikes in conversation
- Sentiment analysis is weak, we never trust the numbers given to us, not even sound bites are found to 'have sentiment'
- Geography - not accurate enough
- Gender - not accurate enough
5 - They are all currently within my team, so analysts and managers and an intern. However, there are some other teams within our organization that will be joining NetBase soon because it was so highly recommended by us, so we expect that number to go up to around 12-15 in the near future.
NetBase is by far the best listening tool my team has found. It is very easy to use and quick to deliver actionable insights. The other tools we found more difficult to use and did not provide nearly as good insights. Sprinklr in particular was not as developed as we needed it to be by comparison.
So far we have been very happy with our use of NetBase, but I can't give a 10/10 because there are still some features that are left to be desired such as the sentiment, geography, more audience data and the lack of Facebook coverage. However, it is a great tool overall.
I've found NetBase is best suited for understanding topic analysis and media type breakdown; sentiment analysis needs to be done by manual tagging since the current sentiment section is not accurate enough. It is a perfect tool for public affairs/crisis management issues because you can get a really quick pulse on a lot of things.