User-friendly tool that is always being updated.
August 04, 2015

User-friendly tool that is always being updated.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Social Web, Digital Channel Intelligence

Overall Satisfaction with NetBase

NetBase is being used for:

  • Social customer service and content performance
  • Competitive intelligence
  • Marketing intelligence
  • Feedback analysis
  • Qualitative insights
  • Customer service is excellent. Quick response, research support, not just a number!
  • Crawls a large component of the social web compared to other tools.
  • Allows me to build themes against my topics easily for purposes of analyzing filtered conversation.
  • Flexible modules and editing of queries.
  • Better ability to correct sentiment in larger batches.
  • Need ability to apply tags or codes to sound bites and then gather metrics on them.
  • Need ability to search by example against sound bite stream and take actions on batches of similar sound bites (such as repeated retweets or memes).
Just myself. Social reporting and competitive intelligence.
  • Better customer service, ability to react to customer service complaints that may have been missed.
  • Feedback on marketing efforts.
  • Knowledge about what competitors are promoting and what is being said about them.
  • General awareness of unsolicited feedback on brands.
NetBase has had a stable personnel and business base for the past several years, where other companies have disappeared and/or had massive and constant turnover. We have several years of historical data with NetBase, which makes it easier to trend our searches. NetBase seems to have a more comprehensive overview of the social web, even though it may lack some bells and whistles that other tools offer.
Historical data, customer service, familiarity, scope of coverage.
What is the volume of sources covered by the tool?
How can one correct sentiment or batch select and code or delete examples for reporting purposes?
How easy is it to clean out unrelated content?
Is the terminology used by the application too nebulous, or does it make sense to an everyday user?
What kind of support does a user have?

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