Happy with NetBase
August 04, 2015

Happy with NetBase

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

We use NetBase within our Strategy Department to gain and understanding of what our core audience and target audiences are saying about our clients online. We use it as a PR tracking tool as well as when pitching new business to help us tap into the mindset of those audiences.
  • Strategic thinking on how to help us tackle a certain project.
  • Understanding the context of the language used online.
  • Being helpful all around with their analysts and client managers.
  • More precise decahose function.
  • More precise demographic segmentation functionality.
Just me, with an occasional usage by other employees. Anywhere from 1-3, from the Strategy and Media Planning Departments.
  • Increased PR functionality to address real-time opinions of unfolding newsworthy events.
I have not previously used another tool.
My boss does not want to renew our subscription unless full Facebook data comes with the package and is not an add on.
Highly recommended for social media listening and gaining insights in to an audience perspective.

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