Strong Analytics Tool That Told Us What We Needed To Know
August 17, 2015
Strong Analytics Tool That Told Us What We Needed To Know
Score 8 out of 10
Vetted Review
Verified User
Software Version
18.2.0.144081
Modules Used
- Dashboard, Analyze, Topics
Overall Satisfaction with NetBase
We needed a flexible tool capable of providing in-depth analysis in close to real-time that could tell us how well our social and digital campaigns were working. What were people saying? Was our content generating sufficient engagement and earned media credits? It's primarily being used in the digital media group across multiple brands.
Pros
- Tracks the social conversation very well
- Powerful analysis tools
- Allows for cross-comparison between brands
Cons
- I'd like it to be easier to create and duplicate customized dashboards
Myself and 4 digital strategists.
- Positive impact in helping us to use real data to prepare creative campaigns and new business pitches
- Faster tracking of campaign results allow us to adjust on the fly faster
- Faster response time to consumer comments
We liked it's features better than the competition and the costs were also lower and more inline with our budget. Their sales team was responsive prior to our selecting the application and their post-sales engagement has also been very good. They haven't disappeared.
Quid Feature Ratings
NetBase Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
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