Overall Satisfaction with NetBase
It's being used by the whole department of marketing. And it's used to know what people say about promotion outputs, company behavior against issues, conference events, etc. It helps our company to know the volume of each topic, how positive / negative topics are, and to avoid being screwed by one strong opinion that someone posts. Also it helps to know how big a topic is by comparing size of topic volume with competitors'.
Probably less than 5. They are all marketing representatives.
- Positive for quick counter action toward users' negative reactions
- Positive to know how effective on-going promotion is
- Adobe Analytics,Radian6
- Easy to understand results
- Intuitive user interface
- Languages and websites coverage
Because it's useful now.
It's suited for marketing research to hear what people think and say about products and services. And it's less appropriate for creating new technology or concept of product.