Beware of NUVI

What began as a shiny new tool we hoped would lead to actionable insights into social conversations surrounding our brand turned out to be something not useful to our company. We had difficulty filtering out posts and mentions that didn't apply (even after seeking help from their customer support) and all the bells and whistles didn't really give us information to act on. It was a classic case of data overload. But things got really bad when we tried to cancel our subscription. The contract we signed never explicitly said that the 12 month subscription we originally signed for would automatically renew for another full year. We were not provided any notification or chance to opt out at the end of the contract and were not notified when it auto-renewed. Not realizing that this had happened I contacted them to cancel and was given the run-around. When I tried to escalate this their account rep just patronized me, mislead me and strung me along, drawing out the whole process instead of just letting us go. A highly frustrating experience, especially for such a small company that should be working harder to make customers happy, even if that means letting us go. I would have recommended their tool to other organizations with different situations and needs but now all I'll do is bash them.