NUVI easy to use social listening at easily digestible costs
Updated July 26, 2021

NUVI easy to use social listening at easily digestible costs

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with NUVI

We use NUVI primarily for social listening and monitoring on behalf our clients. NUVI works best as a solution for specific campaigns vs. umbrella brand social listening, as the number of posts, shares, etc., on a specific campaign are easier to track. Our clients see the value in the tool as it demonstrates the social reach of offline marketing campaign initiatives.

  • Easy to use interface; set up monitors and go
  • Compelling visuals & ability to export PDF reports
  • Multiple monitors on one account vs. having to set up different accounts per client/monitor
  • Responsive to customer service inquiries
  • Ability to access training/tools to fully understand the tool's capabilities
  • Limitations of working in NUVI in other browsers outside of Chrome
  • Positive impact in terms of monitoring PR campaigns
  • Positive impact in terms of identifying influencers with large social reaches that are engaging with our clients/brands
  • Positive impact in terms of layering social measurement on top of our other methods of communication, i.e., earned & paid media campaigns
3 - The users of NUVI are from our Marketing Communications team. These users largely report the earned media & earned social media impressions on behalf of our clients as it relates to specific campaign measurable & deliverables. We work with our client service team to report the findings from NUVI and share them with our clients.
We've done extensive research as it relates to social listening & monitoring tools. We made the decision to work with NUVI largely in part due to the cost, i.e., paying per volume of impressions vs. more expensive annual solutions, as well as the ability to use it for multiple client projects simultaneously.
NUVI is a good solution for those interested in basic social listening and monitoring. The cost structure of NUVI also works better since it's based on the volume of mentions overall vs. the number of monitors, clients, etc., who will be using the tool. There are a variety of other tools that may work better at an enterprise level of social monitoring, sentiment and engagement via the platform.