Oath Review
March 09, 2019

Oath Review

Justin Hansen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oath Ad Platforms (formerly Brightroll)

We use Oath to monetize display advertising. We are a media company with 15+ news, information, and entertainment websites.

Pros

  • Monetize display inventory.
  • Customer Service.
  • Availability to monetize other forms of digital advertising.

Cons

  • Reporting
  • UI
  • Video
  • It provides bid density within our header bidding stack.
  • Has effective demand to monetize many forms of display advertising.
We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
It is well suited to monetize display (desktop + mobile) header bidding impressions. We used it for video and did not have great success, however, that is not our specialty.

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