Adequate but flawed platform.
July 02, 2018

Adequate but flawed platform.

Austin Schmidt | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 is used for a prospect and customer-facing webinars, primarily for demand generation. It is also used for some customer success and training presentations.
  • Lead generation
  • Training
  • The platform is fairly easy to use. Creating a presentation is pretty templated and simple.
  • The multi-registration pages are pretty good. Letting prospects register for multiple webinars at once is easy.
  • The Q&A interface is solid. Easy for the prospect and easy for the presenters on the back end.
  • The interface where prospects watch presentations needs some serious work. The elements aren't responsive and you can't create different layouts for different screen sizes. For example, the content that fits a laptop will look pretty small and poorly designed on a large monitor.
  • The screen share/screen recording plugin is really glitchy. It's not compatible with Macs and some PCs that cannot even use it. Makes certain types of presentations a pain.
  • The email and landing page editors are really poor. I end up writing the HTML myself.
In the past, I have integrated with Marketo. It was very good. Program members can be automatically be registered for an event from a Marketo landing page and form. After the event, their attendee status syncs back. This took like 15 minutes to set up.

More recently, I tried integrating it with Pardot. It was a complex disaster and we eventually gave up. With that said, I believe a lot of the issues should be attributed to Pardot, not ON24.
We've had reliability and performance issues with ON24, especially with video clips and recordings. With pure slide presentations, it's pretty reliable.
  • It allowed us to rapidly deploy webinars. The "simu-live" recordings are great. We've been able to replicate one webinar again and again.
  • The poor presentation design presents the brand poorly in my view. It's not up to our design standards.
  • It's pretty easy to set up a presentation. This has reduced overhead and saved time.
I see WebEx and ON24 as a wash. Both have their strengths and weaknesses. Very similar in overall quality in my view, although it's been a couple years since I've used WebEx. That opinion may be out of date.
ON24 is ok but isn't worth the steep price tag in my opinion. It's not well-suited for a SMB. The Marketo integration is really good, so I can see additive value for a Marketo user. It's a good fit for those wanting a lot of hands-on assistance, as the customer support is pretty good.

ON24 Feature Ratings

Audience polling
7
Q&A
8
Branding options
6
Integration to Marketing Automation
5
Participant roles & permissions
7
Confidential attendee list
7
Calendar integration
4
Record meetings / events
8
Slideshows
8
Event registration
7