Game changer for our online event program!
September 10, 2018
Game changer for our online event program!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
Our marketing team/department uses ON24 to host online events. We use it to generate new leads, analyze the behavior of attendees and as a means for follow up after the online event is over. We also measure the on-demand views and treat those leads the same as those who attended the live online event. We like ON24 as it eliminates the barriers to entry that we experienced with our previous platform. We also love the analytics capabilities, the landing pages that are generated so easily/quickly and the integration with Pardot.
- Lead generation
- It eliminates the barriers to entry that we experienced with our previous platform.
- We also love the analytics capabilities.
- The landing pages that are generated so easily/quickly.
- Integration with Pardot.
- With all the bells and whistles, it is not an easy tool to quickly get up and running.
- I wish we had the ability to enable audience audio for Q/A, especially for smaller or internal webinars.
- Integration with Pardot could be a bit better, we had to do a lot of manual things to make it work.
- Enable Pardot form on ON24 landing page.
We are on Salesforce and Pardot. ON24 integrates with our tech stack and there are some things to be desired. We still need to use a Pardot form to capture all the contact's activity in Pardot and Salesforce. Upon registration, I love how it's the same link for the contact to register, enter the lobby, view the live online event and watch the on-demand version. The calendar integration is also very good and super clear, easy to use.
- Follow up with leads is better.
- Analytics on attendees is better.
- On-demand version are great and have the ability to be password protected.
So much better than Go To webinar. We were running Go To webinar previously and had to pull reports from Pardot, Salesforce and Go To webinar to provide the level of analytics that ON24 provides. Go To webinar also did not have a great on-demand solution, no ability to password protect recordings and did not offer the best mobile experience.