Good, solid webcast platform
May 19, 2021

Good, solid webcast platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use it for marketing and product support services. We mostly use it as a training tool for current users (as well as a way to keep them updated and trained on new product features) but also for lead generation via thought leadership webcasts.
  • I like the multi-registration pages that allow users to view multiple webcasts on one registration page.
  • Easy to actually run a webcast.
  • The quickly available on-demand versions of webcasts are great.
  • Having to have both a producer and a presenter can feel redundant at times when really only person needs to be present.
  • More formatting options for emails would be great, to help them become more branded.
  • It's been really helpful as a support tool for current users when new features roll out.
  • Integrate with CRM/marketing automation software
  • Track registration and attendance
  • Enable sales follow-up
  • Optimize campaign nurture programs
We used ON24 pretty much the same during the pandemic as before--but it was helpful to already have online training and events in place.
It seems like it would be rather easy to use. Although it is a bit expensive for a level which only allows us 2 licensed users.
I think it's really useful for thought leadership webcasts as well as how-to webcasts for companies that are hoping to have their users be a bit more self-guided. The on-demand nature means webcasts can be reused well past their air date too, which is great for smaller teams.

ON24 Feature Ratings

Audience polling
Not Rated
Not Rated
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration