The benchmark platform for webcasts
May 19, 2021
The benchmark platform for webcasts
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is used on a weekly basis to host our global webinars and digital events. It is also used as a media resource for digital conferences and internal engagements.
- They have a great browser-based platform for their audience.
- It's easy to produce a high-quality event through the software.
- Syncs well with other marketing platforms.
- Not a fan of the new UI.
- Many speakers have asked for background filters similar to Teams and Zoom.
- I would like it to be easier to edit webcasts. Right now it is not easy to edit or delete something from the middle of a recorded event.
- We have accelerated our funnel using ON24 for web events.
- We have increased engagement with our existing customer base.
- We have developed more high quality marketing content through ON24.
- Integrate with CRM/marketing automation software
- Conduct lead scoring
- Track registration and attendance
- Enable sales follow-up
- Optimize campaign nurture programs
- Identify and track top-engaged accounts
ON24 has provided a great digital experience for our audience during the pandemic.
I feel ON24 is the best for external events despite there being some room for improvement.