ROI was achieved for the first 3 months during our 2-week trial...
July 19, 2024

ROI was achieved for the first 3 months during our 2-week trial...

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Opensend

We started using Opensend to help us grow our email list and capture more anonymous site visitors. We spend a lot of money on Facebook and Google ads, so to be able to capture and remarket to highly engaged visitors via email has been huge for us. We also had a huge chunk of stagnant email addresses we've collected over the years we couldn't send to anymore, Opensend's Revive feature helped us bring back some 10,000 emails. It's really been a game changer for our business, ROI is a non-question.

Pros

  • Grow our email list
  • Maximize our advertising dollars
  • Revive old/stagnant/suppressed emails
  • Reduce remarketing costs

Cons

  • Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.
  • ROI for the first 3 months was achieved in the first month
  • ROI expanded beyond the channel as it also reduced our remarketing costs and optimized our ads
Super easy to use, the team is great about checking in and helping resolve any issues or technical hiccups. The user backend and reporting dash is really clean, better than most SaaS we use. Unlike most, the attribution is actually quite fair.
Retention.com is another program we've used before. Their team is not as helpful, the algorithm for profiles isn't as good, we ran into more spam issues, and the pricing model isn't nearly as competitive.

Do you think Opensend delivers good value for the price?

Yes

Are you happy with Opensend's feature set?

Yes

Did Opensend live up to sales and marketing promises?

Yes

Did implementation of Opensend go as expected?

Yes

Would you buy Opensend again?

Yes

I recommend Opensend to pretty much every other brand owner/marketer I know. It's a no-brainer for growing an email list, maximizing ad dollars, reducing retargeting, bringing back emails we already paid for but can no longer reach due to inboxing rules.

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