Item: OpenText Magellan
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

There are multiple business problems you get from your clients where you need to study a lot of unstructured data. It could be ranging from social media analytics or call centre data or any review data. Text mining is the process of deriving high-quality information from text. This software is much intuitive and easy to use. Text mining goes beyond simply searching for keywords. It uses powerful algorithms to analyse that content, determine what a given piece of text is about and assess its relevance. We have use cases of this software in helping multiple industries' clients pre-dominantly in Retail and CPG. Sentiment analysis and text segmentation are key project types that we use this software for. Generally, we used to have Python and R text libraries to solve these issues but this software simplifies the process and reduces the requirement of coding.

Pros and Cons

Sentiment analysis for one of the gaming client
Text segmentation for social media analysis
Summary creation from multi page documents

Image processing and understanding
Video analytics, there is a huge scope there
Manual intervention or scope of customization

Return on Investment

Saving on analyst hours in writing the codes
Increasing the accuracy
Reading the hidden messages in the text

Alternatives Considered

Azure API Management

There is multiple software available in the market to do the reporting and text analytics. Generally, analysts prefer using Python or R. Or we try to use any API available. This software can fulfill almost 80% of those needs without writing the codes. It has the integration with R as well for any further extension.

Key Insights

Do you think OpenText Magellan delivers good value for the price?

Yes

Are you happy with OpenText Magellan's feature set?

Yes

Did OpenText Magellan live up to sales and marketing promises?

Yes

Did implementation of OpenText Magellan go as expected?

Yes

Would you buy OpenText Magellan again?

Yes

Other Software Used

Minitable, Python IDLE

Usability

It is quite intuitive to use. It is fit specifically for doing sentiment, emotion, and intention analysis as well as text classification and text summarization. I would have given 10 if it is fit for the purpose of doing image processing and analysis as well. There is a huge market to analyze video and image data.

Support Rating

Never faced any issue in support.

Likelihood to Recommend

For any analysis related to text, it is quite useful. For any image and video-related unstructured, there is a huge room for improvement. Sentiment analysis is much widely used across the industries nowadays to understand the depth of any text; there is so much unstructured data available with companies. A lot can be interpreted from them, tools like these are a great way to start analysing that data.

An Excellent Tool for Text Analytics

Overall Satisfaction with OpenText Magellan