Amazing Product
Updated January 17, 2025
Amazing Product

Score 9 out of 10
Vetted Review
Verified User
Software Version
Ektron Web CMS
Overall Satisfaction with Optimizely Content Management System
We use Optimizely Content Management System a ton on about 25 websites. We have a franchise option where we inherit content from a main folder. Our marketing team maintains the websites and haven’t had a lot of major issues.
Pros
- Speed
- Page design
- Support
Cons
- Look and feel
- Reports
- Odp
- One platform for everything
- Import process with Marketo
- Support is great
It has been great. We are trying to get Google Analytics setup correctly and also ODP. There are so many options that we have I am afraid that we are missing a lot of great products because we don’t have them setup yet.
Two years. We had Verndale assist with this because of the complexity of our website. It wasn’t all CMS items we also have several custom tools that we built that caused the time frame to be large.
Optimizely Content Management System is a much better system that allowed the customization that Adobe Connect did not offer.
Do you think Optimizely Content Management System delivers good value for the price?
Yes
Are you happy with Optimizely Content Management System's feature set?
Yes
Did Optimizely Content Management System live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Management System go as expected?
Yes
Would you buy Optimizely Content Management System again?
Yes
Optimizely Content Management System Feature Ratings
Using Optimizely Content Management System
20 - The represent the marketing team and specialized sales teams
2 - We have one lead developer that helps troubleshoot and identify ways to improve the system. There is one backup person that helps out as much as possible. Opti knowledge is a must along with react and c# skills are needed.
- Update and share content across sites
- History
- ODP
- Shared content across 25 sites
- ODP usage because we don't sell anything online
- 3rd party integrations
- Have our mobile team access CMS content via API
Evaluating Optimizely Content Management System and Competitors
Yes - Ektron, Opti bought out Ektron and it was no longer supported
- Integration with Other Systems
- Ease of Use
- Other
We liked that it had so many 3rd party integrations. From the demo it looked like it was easy to use. We also liked that there were so many 3rd party vendors that we could use to help implement the product.
I don't think that I would. We asked several vendors the same questions and Opti was the best fit for our business needs.
Optimizely Content Management System Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No we did not get premium support. It was too expensive from what I was told.
I asked to remove someone from the system and if I could do an audit of the users. The support said yes and provided the listing of users. They re-ran the report just to ensure that it was accurate and we didn't miss anyone. They always make sure that we are taken care of.

Comments
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