Creating campaign content for e-commerce sites
November 19, 2024

Creating campaign content for e-commerce sites

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Management System

We have multiple e-commerce (D2C and B2B) sites that we use the CMS to build and manage content shown to our customers. We are still on CMS 11 and feel it runs slow at times. There is a lot we need developer help when creating content (changing colors of banner, etc.).

Pros

  • Hierarchy for site pages makes it easier to locate content
  • Ability to collaborate with team members when creating or editing content
  • Drag and drop functionality makes it easy to share assets across different pages.

Cons

  • Approval sequence can get confusing for new users.
  • Speed of CMS 11 with multiple sites and assets is slow.
  • Lower (test) environments need to be ramped up to better allow for enhancement testing without concern of site performance.
  • We've seen a growth in revenue
  • Work flows have streamlined
  • Management of editors and admins makes it easy to control access
Our first launch was in 2018. It as a little time consuming but more due to development of site. It took approximately 4 months to launch.
We know we need to upgrade from CMS 11 to at least CMS 12.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

We work with vendors to help create campaign content for some of our e-commerce sites. The content is shared across multiple channels and platforms. It works well to allow the vendor limited access to create within CMS instead of having to recreate from screenshots, mock-ups, etc. This has made campaigns more cohesive and reduced work load.

Optimizely Content Management System Feature Ratings

6.7
WYSIWYG editor
8
Code quality / cleanliness
5
Admin section
9
Mobile optimization / responsive design
5
Publishing workflow
7
Form generator
6
7.3
Content taxonomy
7
Availability / breadth of extensions
7
Community / comment management
8
6.5
API
7
Internationalization / multi-language
6
9.0
Role-based user permissions
9
CMS programming language or framework ()
Not Rated

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