Optimizely definitely worth a demo
July 22, 2025

Optimizely definitely worth a demo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

I'm in UX so I use it to create custom blocks for CMS pages. We are on an old install of EPI Server, so I'm guessing we aren't experiencing Opti to its full potential.

Pros

  • Folder structure - I was on Magento 1.x & 2.x for 10 years, which had no folder structure for blocks or images - it was very difficult to find things. We couldn't keep anything straight without it.
  • The fact that it knows what block or image is being used and links to where it's being used is pure gold. It prevents deletion of needed elements.
  • I like that I can drag a block or image somewhere new and it doesn't break anything.
  • Our search of blocks and images is now working, that's very helpful.

Cons

  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
When I started 3 years ago, it was EPI, having worked on Magneto for so long, many things clicked quickly, with the exception of the extra code that is added to urls and image links. I was creating blocks and pages within just a few days.
Again, this is only CMS functionality. It does a lot of things well, it could be more useful in creating product blocks for promotion.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?

Yes

Speaking from a UX/CMS standpoint - the ability to keep blocks and images organized in folders is key. I can move blocks or images without breaking anything and the system tells you if you about to delete something that is being used and links you to those locations.

Optimizely Content Management System Feature Ratings

5.0
WYSIWYG editor
5
Code quality / cleanliness
Not Rated
Admin section
Not Rated
Page templates
Not Rated
Library of website themes
Not Rated
Publishing workflow
Not Rated
Form generator
Not Rated
5.0
Content taxonomy
5
SEO support
5
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
Not Rated
API
Not Rated
Internationalization / multi-language
Not Rated
Not Rated
Role-based user permissions
Not Rated
CMS programming language or framework ()
Not Rated

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