A powerful tool in the right hands
April 29, 2025

A powerful tool in the right hands

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We use Optimizely Feature Experimentation to quickly evaluate if UX or UI changes to our application or features will be worth putting through our full development process and we also use it to do quick patches while we are waiting for our development team to implement them if they require immediate attention.

Pros

  • Isolating target audiences by very specific criteria
  • Rapid releasing to production
  • Integrating with the base platform

Cons

  • Testing and re-releasing requires the clearing of cache
  • There should be a way to remove yourself from a variation
  • There is no reset for variations on the main experiment, it is only available for templates
  • The editor preview does not work anymore
  • The preview overlay should be smaller or hideable
  • You should be able to see what audience or targeting criteria are causing your experiment to not show
  • There should be better integration out of the box for SPA including monitoring page changes
  • We have been able reduce negative ROI projects
  • We have been able to realize revenue before full development is completed.
  • There is an expectation that Optimizely can do more than it can
It is not intuitive to have to go back and forth between different areas of the application and switch to buried tabs to find parts of the application that are used often. Metrics seem like an after thought that have to be worked out at the last moment to make an experiment start. Not all experiments require measurement and adding in the metrics are a real pain.
  • Google Content Experiments (discontinued)
There is a lot more flexibility with Optimizely once you have customized the implementation and better tools.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

It is very suited to quick changes in the UI or very basic feature tests. As soon as you start relying on other experiments running or backend changes it becomes a lot more complicated to run. It is also not fantastic for UX or flow changes to your application. With enough tinkering you can redirect users in the manner you want, but it is not well suited for that.

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