Go testing
April 29, 2025

Go testing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We primarily use FeatureX for all experiments because it allows us to test sophisticated product-led features related to user journeys and user experiences.
Additionally, we rely on Targeted Delivery for soft-launching new features.
In certain simpler scenarios where WebX could be applicable, we still opt for FeatureX as WebX often causes a noticeable flicker, which can impact the user experience.

Pros

  • Collects and processes events
  • Buckets users into variations
  • Calculates stat sig

Cons

  • Ability to force variation for Targeted Delivery to demo stakeholders
  • Better integration with GA4
  • Easier scheduling (no need in duplicating rules enablement)
  • Saved a lot of ad revenue when testing with/without ads UX
  • Improved the internal website search by 7 times
  • Grew signup rate 50%
User Interface Design, it is simple and intuitive.
Experiment Management:It's easy to create, run, schedule tests and targeted deliveries.
Data Interpretation: Reporting tools are easy for interpreting results even for a new user.
Documentation and Support: there is robust documentation and customer support for troubleshooting issues.
WebX and FeatureX work well in pair, they organically complement each other

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

In my opinion, Feature Experimentation should be used always to improve a product, always adding new variations based on previous learning.I think the only case when Feature Experimentation is less appropriate, when there is a small design test below the fold (which doesn't cause a flicker).

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