My experience implementing Oracle Content Marketing for a client

Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. In addition, because workflows are integrated into the system, it was easy for us to set up the approvals workflow and guarantee that everything is in order before anything goes live. (Some of the other content management platforms we compared against OCM fell short when it came to workflows because they required additional plugins or customization to be done before implementation phase.)

The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.