My experience implementing Oracle Content Marketing for a client
Anonymous | TrustRadius Reviewer
October 24, 2018

My experience implementing Oracle Content Marketing for a client

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Oracle Content Marketing (Compendium)

Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. In addition, because workflows are integrated into the system, it was easy for us to set up the approvals workflow and guarantee that everything is in order before anything goes live. (Some of the other content management platforms we compared against OCM fell short when it came to workflows because they required additional plugins or customization to be done before implementation phase.)

The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.

  • Powerful and feature-rich
  • Strong analytics
  • Good integration with other Oracle platforms
  • Set up the workflows once and forget them
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
  • Resolved approval issues
  • Reduced overhead and redundancy when it came to teams collaboration
  • Made it easier to share analytics and results with management
If you are a large organization looking to set up your online website/blog and you expect to create a lot of content that requires multi-layer approval or multi-levels of work then Oracle Content Marketing is perfect for you. Also if you are already using other Oracle products, then Oracle Content Marketing integrates well with them.

If you are a small scale company, or you are looking to publish a semi-static website that you expect to update infrequently, then you are better off signing up to a smaller-scale and less expensive alternative.

Oracle Content Marketing Feature Ratings

Ideation
7
Approval workflows
10
Content collaboration
7
Content calendar
8
Network for content licensing/production
5
Content hub
6
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
10
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated