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Compendium (discontinued)

Score9.9 out of 10

37 Reviews and Ratings

What is Compendium (discontinued)?

Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.

Categories & Use Cases

Media

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.
Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

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Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.

Key Features

Learn about the best (and worst!) features Compendium (discontinued) has to offer, as determined by TrustRadius' reviewers.
Based on 37 ratings of Compendium (discontinued)'s features
View all features

Top Performing Features

  • Approval workflows

    Allows users to lay out and track, in some cases automatically, workflows for content approval.

    Category average: 6.8

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.2

Areas for Improvement

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 7.1

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 7.1

  • Network for content licensing/production

    Includes access to a database of content that can be licensed or a talent network for licensed content production.

    Category average: 5.6

Reviews

What users are saying about Compendium (discontinued).
View all reviews

"Oracle Content marketing review by 5+ Eloqua specialist"

Incentivized
Robert NagelmakerView profile
Eloqua Marketing Automation Specialist in Information Technology at Wolters Kluwer (10,001+ employees employees)

Pros

  • Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
  • Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!

Cons

  • I believe it would be a great asset if many more layout functionalities were made drag and drop, just like in the email editor of Eloqua, allowing the ease of use and diminishing the need of html/css/javascript knowledge!

Return on Investment

  • None so far yet, we've just implemented it, and there were no alternative systems yet in Wolters Kluwer.

Other Software Used

Oracle Eloqua

Decent Blog Manager but Needs an Upgrade

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Pros

  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • If you are code savvy, it is nice to be able to access the code to make updates to the site. Not to worry, however, if you are not. There is a clear separation between the front end and the code, so those who aren't comfortable with the code don't have to worry about accidentally messing anything up.
  • At one point, we had two separate blogs, and they were great in helping us combine the two without losing any content or archived articles

Cons

  • Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized.
  • Finding any sort of tutorials, demos, site help is challenging.
  • Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.

Return on Investment

  • It has helped us share more fun, informative and interesting stories with our audience.
  • We have been able to link our stories to our social media to help share them and share more content that available and suggested on social media.
  • The interface isn't the most user-friendly and getting to customer support is a challenge. We've contemplated switching to a new service, but since we've been using it for so long, we worry switching to another platform may lose all of our current and archived content.
  • It's been a great place for our audience to get inspired and want to contribute to the blog as well and easily write an article within the platform that we can look over, edit and publish.

Other Software Used

Drupal, WordPress, Instapage, Buffer

My experience implementing Oracle Content Marketing for a client

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Pros

  • Powerful and feature-rich
  • Strong analytics
  • Good integration with other Oracle platforms
  • Set up the workflows once and forget them

Cons

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.

Return on Investment

  • Resolved approval issues
  • Reduced overhead and redundancy when it came to teams collaboration
  • Made it easier to share analytics and results with management

Oracle continues to be the leader!

Incentivized
Verified User
Account Manager in Corporate (1001-5000 employees employees)

Pros

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.

Cons

  • It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
  • The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.

Return on Investment

  • Great way to post about the company, and ensuring that the marketing team can track the effectiveness of strategies without involving the product teams.
  • Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed call in their solution and assign topics to people (with deadlines).
  • To show management that we have hit out KPIs and thus need more budget for other blogs.

Alternatives Considered

Alfresco Enterprise Content Management

Other Software Used

Salesforce Analytics Cloud, Outreach, Adobe Marketing Cloud, Marketo

Usability

You will appreciate this

Incentivized
Verified User
Employee (1001-5000 employees employees)

Pros

  • It provides access to marketing content.
  • Able to connect better with our sales department.
  • We were able to share content across different channels.
  • Gave us content to specific buyer's interest to drive engagement
  • These are strengths because not every company can do this

Cons

  • Layout could use touchups
  • Needs quicker links
  • Things that are related in content should be on the same page

Return on Investment

  • Helped us make more money
  • Helped us make more connections within our organization
  • Took a while for people to learn how to use it

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