My experience implementing Oracle Content Marketing for a client
The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.
- Powerful and feature-rich
- Strong analytics
- Good integration with other Oracle platforms
- Set up the workflows once and forget them