Best marketing automation platform
November 22, 2022

Best marketing automation platform

Sahil Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing

I am using Oracle Eloqua as the marketing automation tool. It helps us automate our customer journeys, nurture them, assign lead scores and send the qualified leads to the sales team. We run all our product promotions, event promotions etc through Eloqua itself and it has been serving the purpose pretty good for us.

Pros

  • Lead Nurturing
  • Automation through Program Canvas
  • Lead Scoring
  • Integration with native apps
  • Custom Data Object Management

Cons

  • Real time based email triggers
  • Customer Support is very bad
  • Initial setup is quite complex
  • It has increased our lead conversion rate by 10%
Eloqua is better than Iterable in many aspects as it has lots of features which Iterable is nowhere even near too. Iterable is just a email marketing platform however Elqoua is a complete marketing automation platform.

Do you think Oracle Marketing delivers good value for the price?

Yes

Are you happy with Oracle Marketing's feature set?

Yes

Did Oracle Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle Marketing go as expected?

Yes

Would you buy Oracle Marketing again?

Yes

Eloqua is one of the best platform for your marketing automation journey, email marketing, lead nurturing etc but when it comes to real time event based email marketing then it still lacks behind as there are some other tools in the market which provide us that feature.

Oracle Marketing Feature Ratings

8.3
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
8.5
Calendaring
8
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

Comments

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