Item: Oracle Marketing
Rating: 9
Author: Sahil Singh

Use Cases and Deployment Scope

I am using Oracle Eloqua as the marketing automation tool. It helps us automate our customer journeys, nurture them, assign lead scores and send the qualified leads to the sales team. We run all our product promotions, event promotions etc through Eloqua itself and it has been serving the purpose pretty good for us.

Pros and Cons

Lead Nurturing
Automation through Program Canvas
Lead Scoring
Integration with native apps
Custom Data Object Management

Real time based email triggers
Customer Support is very bad
Initial setup is quite complex

Return on Investment

It has increased our lead conversion rate by 10%

Alternatives Considered

Iterable

Eloqua is better than Iterable in many aspects as it has lots of features which Iterable is nowhere even near too. Iterable is just a email marketing platform however Elqoua is a complete marketing automation platform.

Key Insights

Do you think Oracle Marketing delivers good value for the price?

Yes

Are you happy with Oracle Marketing's feature set?

Yes

Did Oracle Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle Marketing go as expected?

Yes

Would you buy Oracle Marketing again?

Yes

Other Software Used

Iterable

Likelihood to Recommend

Eloqua is one of the best platform for your marketing automation journey, email marketing, lead nurturing etc but when it comes to real time event based email marketing then it still lacks behind as there are some other tools in the market which provide us that feature.

Best marketing automation platform

Modules Used

Overall Satisfaction with Oracle CX Marketing