A great tool for marketers
December 12, 2020

A great tool for marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) is being used by our marketing department to automate our marketing operations and strategies. It helps us to execute our email marketing and lead nurturing processes while integrating with our SalesForce CRM for effective lead management.
  • It has an amazing A/B testing mechanism, which helps to test different assets
  • It provides features such as dynamic content and progressive profiling for personalization
  • Easy creation of landing pages and web forms
  • The platform can be a bit confusing; the same is true of the process for setting up segments
  • The platform is expensive as compared to similar products that offer similar features
  • Customization is difficult after a process has been automatically scheduled
The platform is powerful and offers the ability to scale marketing efforts if handled correctly. The platform offers features such as dynamic content and progressive profiling that help to provide customer personalization and a better user experience across different channels. The Integration with Salesforce CRM allows us to seamlessly manage our lead flow, which helps sales in effectively nurturing leads.
  • It has helped us to automate our marketing efforts effectively, which helps to save man hours invested
  • The platform is easy to use and implement, which allows employees to get easily trained
  • The platform allows us to use a great reporting tool that helps to analyze and scale our marketing efforts
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer training and support provided by Oracle have always been great and allow users to quickly get accustomed to the tool.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is well suited for an organization that wants to practice lead nurturing and automate their marketing efforts while saving on investments. Also it is effective mainly in organizations that have a technical marketing specialist in house to manage the platform as data and workflows, as they can be complicated. Organizations that just focus on one-to-one email sends would not be able to fully utilize the platform, especially considering the high cost of the tool.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
7
Dashboards
7
Standard reports
8
Custom reports
6
API
9
Role-based workflow & approvals
9
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8