A great tool for marketers
December 12, 2020
A great tool for marketers
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Eloqua
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) is being used by our marketing department to automate our marketing operations and strategies. It helps us to execute our email marketing and lead nurturing processes while integrating with our SalesForce CRM for effective lead management.
- It has an amazing A/B testing mechanism, which helps to test different assets
- It provides features such as dynamic content and progressive profiling for personalization
- Easy creation of landing pages and web forms
- The platform can be a bit confusing; the same is true of the process for setting up segments
- The platform is expensive as compared to similar products that offer similar features
- Customization is difficult after a process has been automatically scheduled
- It has helped us to automate our marketing efforts effectively, which helps to save man hours invested
- The platform is easy to use and implement, which allows employees to get easily trained
- The platform allows us to use a great reporting tool that helps to analyze and scale our marketing efforts
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer training and support provided by Oracle have always been great and allow users to quickly get accustomed to the tool.