Item: Oracle CX Marketing (formerly Oracle Marketing Cloud)
Rating: 9
Author: Gerald Wilson

Use Cases and Deployment Scope

Oracle CX Marketing is a single unit that has unified all our marketing channels across our entire company. It helps us organize effective marketing campaigns that we use to publish our adverts on our marketing platforms. It enhances [the] customer interaction journey with our sales and marketing team to be productive.

Pros and Cons

It unifies all marketing channels across our organization.

There is no missing functionality and I have not identified new room of improvement.

Scalability

It is flexible and can fit each department with the current advancement of technological changes. It has empowered our marketing team with B2B marketing campaigns that enable us to reach many customers and follow their experiences with our products and services. It has enabled us to streamline our customer relationship by serving them according to their wishes and attending [to] them on time.

Key Insights

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

Yes

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

Yes

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

Return on Investment

It has highly contributed to positive ROI on the overall performance across the entire company.

Oracle Implementation Strategy

Partner-led

Oracle Implementation Partner

SugarCRM was our system integrator, and it has worked effectively from the time of implementation. The integration process was very powerful, and the results were awesome. It has enabled us to improve our customer experience journey by introducing [a] better engagement plan. It has enabled us to unite our customer data from various sources and use it to plan and make decisions.

Oracle Implementation Satisfaction

Other Software Used

Google Authenticator

Likelihood to Recommend

This platform is very powerful in organizing and coordinating all marketing channels. It can achieve marketing goals in any business enterprise, and I can recommend it to any organization or to any of my colleagues. It is capable of collecting data from different sources and using [it] to give real-time insights that help us to plan effectively for [the] future.

Powerful marketing and customer management platform.

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)