Powerful marketing and customer management platform.
October 11, 2021

Powerful marketing and customer management platform.

Gerald Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • CX Audience
  • CrowdTwist
  • CX Content
  • CX Unity

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing is a single unit that has unified all our marketing channels across our entire company. It helps us organize effective marketing campaigns that we use to publish our adverts on our marketing platforms. It enhances [the] customer interaction journey with our sales and marketing team to be productive.
  • It unifies all marketing channels across our organization.
  • There is no missing functionality and I have not identified new room of improvement.
It is flexible and can fit each department with the current advancement of technological changes. It has empowered our marketing team with B2B marketing campaigns that enable us to reach many customers and follow their experiences with our products and services. It has enabled us to streamline our customer relationship by serving them according to their wishes and attending [to] them on time.

Do you think Oracle CX Marketing delivers good value for the price?

Yes

Are you happy with Oracle CX Marketing's feature set?

Yes

Did Oracle CX Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing go as expected?

Yes

Would you buy Oracle CX Marketing again?

Yes

  • It has highly contributed to positive ROI on the overall performance across the entire company.
This platform is very powerful in organizing and coordinating all marketing channels. It can achieve marketing goals in any business enterprise, and I can recommend it to any organization or to any of my colleagues. It is capable of collecting data from different sources and using [it] to give real-time insights that help us to plan effectively for [the] future.

Oracle CX Marketing Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
8
Dashboards
10
Standard reports
9
Custom reports
10
API
9
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9