A highly intuitive and efficient tool for marketing.
November 19, 2021

A highly intuitive and efficient tool for marketing.

Nishiki Hiriako | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle Eloqua is being used in our marketing and sales
department for almost a year and this has been a wonderful experience of
campaign management. My team and I have found it highly flexible when it comes
to data management. Moreover, it is amazing for lead management and gives us
leverage to track the online behavior of the clients and we can do their
segmentation as well.
  • Automated email responses provide supports in creating a better relationship with the clients.
  • The way it allows the tracking of online behavior is extensive.
  • It is amazing in handling the bulk of data and records as well.
  • It facilitates us with the graphical representation of the performance of our campaign which helps in better understanding.
  • Reports need to be more detailed and equipped with all the nitty-gritty detail in a precise manner.
  • The cost is quite outrageous and I am not satisfied with such a high price as it is the highest among all its competitors.
  • A complicated tool that demands brainstorming.

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

No

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

Yes

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

  • We can look for the progress of our campaigns.
  • Email campaigns are also easily managed with it and automated email response is quite beneficial.
  • It is great for marketing and is equipped with almost all the features a business asks for.
Oracle is a credible
name for us as we have heard massively about it and Oracle Eloqua stands out
among all other such tools. Campaigns can be easily managed using it and it is
great for all companies irrespective of their sizes. The features like lead
generation, data management, and enablement tool, all are helpful for
marketers.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
9
Social profile integration
8
Dashboards
8
Standard reports
7
Custom reports
7
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7