Using Eloqua for large-scale campaigns
October 05, 2021

Using Eloqua for large-scale campaigns

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • CX Content
  • Oracle Advertising and Customer Experience

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing is used by specific departments in our organization. The platform helps to unify all prospects and customer marketing signals in a single view. It helps with gauging real-time performances and also helps in retaining customer loyalty.
  • Real-time performance measurement
  • Cross-channel marketing
  • Critical campaign can be handled smoothly
  • The price is expensive as compared to other options
  • Long implementation process
  • The sync time between the platform and the CRM is slow at times
It has a user-friendly interface, which can be easily picked up without great technological skills. Many features are powerful for lead nurturing, like dynamic content, custom object, segmentation.

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

Yes

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

Yes

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

  • Eloqua is fully integrated with other systems within our organization.
  • Reviewing, editing, uploading, and deleting content is simple.
  • The platform is easy to use and manage.
Can process huge volumes of data really well-facilitated cookie-based interest-based advertising.
It was an in-house implementation
Oracle CX Marketing platform is well suited for organizations that require better campaign management with better segmentation and lead creation.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
7
Lead nurturing
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
7
Social profile integration
8
Dashboards
8
Standard reports
7
Custom reports
6
API
6
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
7