Item: Oracle Analytics Cloud
Rating: 10
Author: Danilo Roberto Zerón

Use Cases and Deployment Scope

The Oracle Data Visualization Cloud tool empowers our organization in the realm of hyper-granular audience development. The primary business objective that Oracle Data Visualization Cloud supports within our day-to-day operations is functioning as an audience research and implementation resource. The consumer and buyer-type profiles that integrate the behaviors, demographics, and interests available on the back-end of social media audience targeting continue to provide value to our marketing efforts!

Pros and Cons

Data visualization
Audience building
Audience expansion

Low accessibility for SMBs
Non-exclusivity of data partnerships
Automation in audience selection and retargeting

Return on Investment

Positive ROAS impact
Retargeting development
Audience expansion and granular targeting

Key Insights

Do you think Oracle Analytics Cloud delivers good value for the price?

Yes

Are you happy with Oracle Analytics Cloud's feature set?

Yes

Did Oracle Analytics Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Oracle Analytics Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Oracle Analytics Cloud again?

Yes

Other Software Used

Oracle Database Cloud Service, Hotjar

Likelihood to Recommend

One exemplary scenario where Oracle Data Visualization Cloud is well suited would be developing an audience targeting plan from scratch, or expanding on an existing audience segment, and doing so in a hyper-targeted and granular manner on the back-end of social media marketing. One example where it might be less appropriate or suitable to leverage Oracle Data Visualization Cloud is when an advertiser is strictly focused on design, user experience, and functionality of a digital presence rather than the audience targeting component.

Leveraging Oracle Data Visualization Cloud for Hyper-Targeted Audience Building & Expansion

Overall Satisfaction with Oracle Data Visualization Cloud