Item: Oracle Marketing
Rating: 8
Author: Ravi Ansal

Use Cases and Deployment Scope

Eloqua has been used for marketing automation and lead generation. In our company only the marketing digital lead generation team is using it. We use that only for the day to day propose of lead allocation, email marketing, tradeshow promotions and webinars. It helps us in tracking the lead activities and executing multiple promotional programs. It also helps with analytics so that we can understand the lead journey and how it got created and what will be the next step to convert it into an opportunity.

Pros and Cons

Lead Allocation
API use and its link with the SQL server is best
Visual analytics

Not easy to use
Salesforce integration is difficult
Lead Scoring and Life cycle is not easy to implement or change

Scalability

Return on Investment

The Lead tracking was good but it is complex as well
The older the system grows the more difficult it is to handle
It is too expensive and you can have other tools such as Pardot or Marketo that work better than Eloqua
You need to have Java lnowledge to work on customization

Alternatives Considered

Marketo and Pardot

Not good or bad.
Every tool has its own flexibility and complexity.
Eloqua can handle multiple integrations and provides a secure data transfer. But you need a developer to integrate.

Likelihood to Recommend

The big enterprise companies which can also invest in multiple Oracle products should use it. Small companies who just want to send out promotional emails should not go for this. It is really expensive compared to other marketing automation tools such as Marketo or HubSpot. Moving away from Eloqua is very difficult.You need a programmer and an admin if you want a smooth execution of the system.

It is effective but complex!!

Software Version

Overall Satisfaction with Oracle Eloqua