It is effective but complex!!
November 18, 2016

It is effective but complex!!

Ravi Ansal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Eloqua has been used for marketing automation and lead generation. In our company only the marketing digital lead generation team is using it. We use that only for the day to day propose of lead allocation, email marketing, tradeshow promotions and webinars. It helps us in tracking the lead activities and executing multiple promotional programs. It also helps with analytics so that we can understand the lead journey and how it got created and what will be the next step to convert it into an opportunity.
  • Lead Allocation
  • API use and its link with the SQL server is best
  • Visual analytics
  • Not easy to use
  • Salesforce integration is difficult
  • Lead Scoring and Life cycle is not easy to implement or change
  • The Lead tracking was good but it is complex as well
  • The older the system grows the more difficult it is to handle
  • It is too expensive and you can have other tools such as Pardot or Marketo that work better than Eloqua
  • You need to have Java lnowledge to work on customization
  • Not good or bad.
  • Every tool has its own flexibility and complexity.
  • Eloqua can handle multiple integrations and provides a secure data transfer. But you need a developer to integrate.
The big enterprise companies which can also invest in multiple Oracle products should use it. Small companies who just want to send out promotional emails should not go for this. It is really expensive compared to other marketing automation tools such as Marketo or HubSpot. Moving away from Eloqua is very difficult.You need a programmer and an admin if you want a smooth execution of the system.

Oracle CX Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
7
A/B testing
9
Mobile optimization
7
Email deliverability reporting
8
List management
6
Triggered drip sequences
8
Lead nurturing
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
4
Dashboards
7
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7