Eloqua was the pioneer, but now it is an expensive laggard. Oracle is hurting their innovation.
November 18, 2016
Eloqua was the pioneer, but now it is an expensive laggard. Oracle is hurting their innovation.
Score 3 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Eloqua is the front end for all contacts entering into our CRM via web forms and list uploads. We use it to send out all marketing emails for nurture campaigns and event marketing. Furthermore, we use its lead scoring engine and workflow tools to do data cleansing and lead prioritization for our sales and lead qualifiying organizations.
- It's a highly configurable application.
- There are many other services that integration with the application.
- The application is stable and has backing of multi-billion dollar company.
- Impossible to use for any non-technical marketer. This is built for organizations with a large marketing ops team that does all of the execution of programs for other marketers. Creating emails is very difficult and it is very hard to have a responsively designed approach to using templates.
- Virtually no innovation. They were the first to market in MAP and their legacy code is holding them back. Furthermore, once acquired by Oracle, their prices went up, support became worse and they basically stopped adding any real improvements to the software.
- I believe that they are losing net customers each year.
- The integration with SFDC is slow and doesn't do basic things like understanding a 1-to-many Salesforce campaign membership with a contact.
- Reporting is very difficult and inflexible. Should rebuild that tool from scratch and dump microstrategy.
- When it was first implemented, Eloqua did a great job to let the marketing team build a process for building the database and sending emails.
- Over time, Eloqua's limitations have prevented the marketing team from improving its productivity and scalability as an organization. At this point it is an albatross around our neck that we must free ourselves from.
It would be close to a tie between Marketo & Eloqua but the best of the group right now is HubSpot. While HubSpot came from an SMB background, their pace of innovation and releases has allowed them to catch up and surpass the other MAP's vendors in many areas. Pardot was promising but has a terrible form strategy and seems lost after its two back to back acquisitions (ExactTarget, then Salesforce.com).