Oracle Eloqua meets the demands of enterprise organizations
April 05, 2018
Oracle Eloqua meets the demands of enterprise organizations
Score 9 out of 10
Vetted Review
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Oracle Eloqua is the centerpiece of our marketing technology stack and it is our preferred marketing automation platform when working with clients. Eloqua addresses the complex needs of integration with a multitude of technologies that help drive ours and our clients' business.
Pros
- Automation:
- Campaign Canvas - very intuitive yet robust method of setting up campaign automation, providing a visual campaign flow.
- Programs - similar to Campaign Canvas but used for data management, very useful to run custom data flow using robust logic
- REST API - allows for custom and complex integrations with almost any software that has an open API, a requirement to meet the demands of complex enterprises.
- Deliverability - no issues sending hundreds of thousands of emails at a time, solid infrastructure and performance.
Cons
- Lacks ROI and attribution insights - addressed slightly with Closed-Loop Reporting but can be improved greatly
- Full funnel metrics and reporting - custom reports can be made but can have an out of the box capability
- Email and Landing Page - Template system can be improved as well as the included editor
- Consolidated desperate email marketing solutions into a more comprehensive marketing automation platform.
- Vastly facilitated alignment between marketing and sales teams.
- Enabled marketers to come up with always-on and more complex nurtures.
Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo.
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