Oracle Eloqua meets the demands of enterprise organizations
April 05, 2018

Oracle Eloqua meets the demands of enterprise organizations

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Oracle Eloqua is the centerpiece of our marketing technology stack and it is our preferred marketing automation platform when working with clients. Eloqua addresses the complex needs of integration with a multitude of technologies that help drive ours and our clients' business.
  • Automation:
  • Campaign Canvas - very intuitive yet robust method of setting up campaign automation, providing a visual campaign flow.
  • Programs - similar to Campaign Canvas but used for data management, very useful to run custom data flow using robust logic
  • REST API - allows for custom and complex integrations with almost any software that has an open API, a requirement to meet the demands of complex enterprises.
  • Deliverability - no issues sending hundreds of thousands of emails at a time, solid infrastructure and performance.
  • Lacks ROI and attribution insights - addressed slightly with Closed-Loop Reporting but can be improved greatly
  • Full funnel metrics and reporting - custom reports can be made but can have an out of the box capability
  • Email and Landing Page - Template system can be improved as well as the included editor
Many personalization capabilities that are easy to use and implement.
  • Consolidated desperate email marketing solutions into a more comprehensive marketing automation platform.
  • Vastly facilitated alignment between marketing and sales teams.
  • Enabled marketers to come up with always-on and more complex nurtures.
Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo.
Suited for enterprises or medium-sized companies that are expected to grow. Great for integration with other technology and where there is a requirement for customization. Not appropriate for small budget/teams that want to hit the ground running out of the gate. It will take time and resources to see return.

Oracle Marketing Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
8
API
9
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7