Eloqua experience over 7 years

Oracle Eloqua is used for internal and inbound marketing. Our sales and marketing are using it together in multiple ways. It helps us to recognize hot leads and nurture cold ones. We get a full understanding about our marketing spend - what channels bring the best leads to us and what channels are useless. In addition we are adding the predictive insights to Eloqua so we can teach it to score our leads more accurately. Beautiful!