Great Enterprise Marketing Tool
March 25, 2019

Great Enterprise Marketing Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We use Oracle Responsys for all of our email/SMS/push marketing. The product helps us to effectively communicate with our audience for ad hoc, campaign, and lifecycle messages. We use Responsys only within our Marketing department, but the solution helps tremendously for our B2C communication needs.
  • Email Marketing - The deliverability is great, the campaign builder helps create stunning emails, and the reporting is very strong.
  • Push Notifications - The solution integrates easily with our app to send users important push communications.
  • Lifecycle Campaigns - The program builder is very easy to use and has powerful tools to create outstanding customer journeys.
  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
The solution is great for an enterprise marketing team. There is a ton of functionality and options, but the UI is slightly clunky and outdated. We use the solution to build our customer communication journeys and can highly personalize the journey/messaging for each user with the powerful filters, rules, and programs. The campaign builder allows us to build stunning emails that grab a users attention and convert well. The reporting is outstanding and allows us to see how our campaigns perform and where we can improve.