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Eloqua Review
March 22, 2019

Eloqua Review

Rachel Appleman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We use Eloqua on the marketing team to upload leads and nurture them through the funnel. We also have integration with Salesforce for our sales and business development teams.
  • Database segmentation is streamlined and easy to understand.
  • Lead scoring and setup is helpful across multiple teams (marketing and sales) and able to segment into different business units/target audiences.
  • Automation for our sales team provides real-time followup.
  • The look and feel could be improved. I've used HubSpot in the past and it was more user-friendly with colors, inviting messaging, etc.
  • More in-app instructions would be helpful. If I am a new user, I would appreciate tutorials or instructions in-app.
  • More timely help. Without designated support, if issues are pressing I would appreciate quicker followup.
I haven't been at my organization too long, but it is helpful with our lead routing as teams grow globally.
  • Greater lead automation. Leads are passed along in a timely manner to our sales team for quicker follow-up!
I started a new job and this organization has used Eloqua for a number of years. HubSpot was easier at my last job/position because it was a smaller company with smaller lead goals, etc. At my new organization, Eloqua is able to help build out the process to meet larger lead gen goals.
The lead scoring and database segmentation are helpful and easy to access for multiple teams. My marketing and sales organization look at these tools for different purposes.

Oracle Marketing Feature Ratings

8.2
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
10
Landing pages
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
7
7.3
Lead nurturing automation
6
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
5
9.0
Calendaring
9
Event/webinar marketing
9
6.5
Social sharing and campaigns
8
Social profile integration
5
6.3
Dashboards
6
Standard reports
6
Custom reports
7
7.3
API
7
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
8