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The truth about Oracle Eloqua
March 22, 2019

The truth about Oracle Eloqua

Steven Tsao | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is being used across the company, and we use it to support marketing activities across departments for activation and nurturing purposes. We are also using the intelligence within Eloqua to score, segment, and automate the engagement process with online and offline contacts we want to market to.
  • Enterprise grade solution built for big companies who need a robust Marketing Automation Solution
  • Excellent customer service that is able to solve complex issues with the clients and work with them to customize tools
  • Global support community of users and experts who beginners can approach for questions and bring up to speed on
  • Available tools and resources to self-direct and self-educate before going for a P2P consultation
  • You need to be Eloqua certified in order to use their tools it's that complex
  • Minimal customization for SMB if they have tailored needs. Big clients get all the attention
  • Eloqua is built for enterprises, not so much for SMBs; I wish their tools could fit a broader spectrum of audiences and not just to the big guys
Oracle Eloqua is built for enterprises, meaning that it is extremely scalable to enterprises and accommodate its growth trajectory. Our email volume has grown from thousands to millions, and Eloqua has handled the growth without any issues or hiccups. If anything, with the growth in volume, we needed Eloqua's intelligence to segment for us and personalize the experience automatically. This is what Eloqua is built to do.
  • Better engagement with warm contacts via more email touch points
  • Dynamic content to provide the right message to the right people at the right time
  • Lead flow tracking to show what opportunities were won from our Eloqua engagements
Eloqua, Marketo and HubSpot are the holy-trinity of marketing automation solutions. We all know that Eloqua is the "Cadillac" of the Marketing Automation trio, but also priced higher than others. It really comes down to which of the three would solve our business problems the best, and Eloqua with its enterprise-grade tool and customer service, easily won out over the others.
Depending on the specific use case, Eloqua can be a great tool for a stable and consistent experience. However, without the proper expertise and certification, it is difficult to extract 100% of the utilities of the tool if we don't know what we are doing. Therefore, before implementing the tool, it is important to see if there are existing resources with the expertise to manage Eloqua to your needs and to take it to the next level.

Oracle Marketing Feature Ratings

8.1
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
7
Landing pages
6
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
7.5
Social sharing and campaigns
7
Social profile integration
8
9.0
Dashboards
9
Standard reports
10
Custom reports
8
8.5
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
9