Migrating to Eloqua from Marketo was the right choice
March 22, 2019

Migrating to Eloqua from Marketo was the right choice

Sarah Munley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We are using Eloqua to implement Demand Generation campaigns and nurture existing customer relationships, as well as to collect new business. We have Eloqua integrated with our Microsoft Dynamics instance, as well as with eight WordPress websites.
  • Campaign design.
  • Segmentation.
  • Integration with Microsoft Dynamics.
  • Landing Page design.
  • A more modern landing page design.
  • Usability of forms within WordPress.
Oracle was very easy to set up, especially when using an implementation partner. There is a lot of potential for this product's growth within our organization.
  • Too early to tell.
Customer service, scalability
It's suited to connect our B2C outreach when integrated with website analytics to identify our most profitable subscribers.

Oracle Marketing Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
6
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Dashboards
7
Standard reports
8
Custom reports
8
Integration with Microsoft Dynamics CRM
9