Eloqua is the gold standard hub of B2B marketing!
March 21, 2019
Eloqua is the gold standard hub of B2B marketing!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Eloqua is used across a large business unit of my enterprise-level company. It serves as the primary hub for marketing assets and activities, integrating with the website and as Marketing's primary database integration with Salesforce CRM. We rely on Eloqua to integrate with all our other supporting vendors within marketing technology.
- The Campaign Canvas is perfect for working with marketing stakeholders to plan and visualize the full scope and steps of a cohesive campaign.
- The Program Canvas and other data tools allow automation of mundane but important tasks, giving significant power to Eloqua admins.
- While the reporting module is comprehensive and flexible, it's also daunting to mainstream users who aren't comfortable working within the confines of a data warehouse environment.
- Having transparent access to the broad amount of customer data in Eloqua has greatly benefited the company's engagement with prospects and customers.