Huge efficiency wins
March 21, 2019
Huge efficiency wins
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
We use Oracle Eloqua across 2 departments - Marketing and Fundraising (our version of a Sales department). Our Marketing team uses it to deploy mass, branded emails to our subscriber base made up of supporters and donors. We use it to garner fundraisers and donors, ultimately raising money for our organization. Our Fundraising team uses it on an Account Based Level to bring in and nurture leads.
- Dynamic content - makes it easy to target specific segments with different content
- Reporting dashboards - makes it easy to quickly pull high-level stats on email campaigns
- Campaign canvas setup - makes it easy to deploy campaigns across different countries quickly
- Customer service is lacking
- Reporting on email preference changes tied to an email address (i.e. not just global unsubscribes, but how many people actually unchecked an email preference off the back of a specific email)
- Email subscription preference center is incredibly buggy, wonky to setup and create new email groups, etc...
- Allowed us to raise more money direct from email than ever before
Eloqua is much more advanced and easier to use.