Meh
March 21, 2019

Meh

Timothy Wilcoxen | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Right now Eloqua is being used by one department to fulfill a subset of email campaigns. Given the current challenges in our implementation it's difficult to say with certainty to what extent it is addressing business problems

Pros

  • Eloqua's canvas interface makes it easy in theory to stand up new campaigns quickly for no technical users.

Cons

  • The email as a primary key issue if a massive headache
  • There are extremely narrow limitations on how complex criteria from custom data can be
  • Eloqua's near inability to handle try concept of a customer having multiple email addresses makes it nearly unusable in some areas.
Scalability really isn't an issue. As long as you have the time to create the campaigns you can do it.
  • Our implementation challenges have not yet yielded large scale benefits
Well suited for: Simple campaign logic on top of a flat data structure with low data sync needs

Oracle Marketing Feature Ratings

6.4
WYSIWYG email editor
7
Dynamic content
4
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
6
Email deliverability reporting
7
List management
3
Triggered drip sequences
8
2.3
Lead nurturing automation
4
Lead scoring and grading
2
Data quality management
1
Automated sales alerts and tasks
Not Rated
5.0
Calendaring
5
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.5
Dashboards
4
Standard reports
5
Custom reports
Not Rated
4.3
API
5
Role-based workflow & approvals
5
Customizability
3
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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