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If you do not need enterprise strongly consider whether Oracle Responsys is for you
December 27, 2018

If you do not need enterprise strongly consider whether Oracle Responsys is for you

Nick Pape | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Responsys was only used by the marketing remit vs. whole organization. Solely for email purposes, the solution was to help with the broadcast of daily emails to customers. Regrettably, the solution only had the front end pixel installed rendering the full solution harder to use given the limit on querying our database.
  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
  • A typical full-service ESP, understanding whether you need all the bells and whistles will determine whether Oracle Responsys will be on your short list.
  • Dummies user guide to the platform would be essential for a smaller business to use the solution
  • It is super clunky with a UI that is best suited to developers vs. marketers
It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts.
You need a full-service front end and back end team and marketers to get the best use out of this platform. It is clunky to use day to day. The best example to give is Oracle uses their own form of SQL called RPL. Responsys Programming Language. Whilst simple enough to learn if you know SQL, many marketers do not have time to write query after query. You'd typically get a developer to do it. As a Marketer, decide whether you can delegate this out or not.